DEVELOPED WITH LEGENDARY ULTRA-RUNNER MAX JOLLIFFE, WINNER AND RECORD HOLDER OF BADWATER 135: WIDELY CONSIDERED TO BE THE TOUGHEST FOOT RACE IN THE WORLD. APEX:MAX INTRODUCES AN ALL-NEW CUSTOM SHIELD GEOMETRY INSPIRED BY MOUNTAIN RIDGELINES AND THE NATURAL FORMS FOUND IN THE DESERT LANDSCAPE. WHILE THE APEX PLATFORM REMAINS UNCHANGED, THE COLLABORATION FEATURES AN EXCLUSIVE ZEISS SHIELD LENS DEVELOPED SPECIFICALLY FOR THE PROJECT. EVERY LENS IS INDIVIDUALLY CUT, LASER ENGRAVED WITH HOTTER THAN HELL, AND HAND ASSEMBLED IN THE USA.